The dynamic duo are back and better than ever. After a brief hiatus, JG and Mike are bringing Book Club to new heights.
To kick things off once again, the pair cover what is possibly the most important book EVER covered on the show. Tech-Powered Sales by Tony Hughes and Justin Michael is a ground-breaking piece of sales literature that covers the emergence of tech stacks, AI and the huge array of tools available to the modern salesman.
The authors predict and precipitate a shift in the profession from such technology not only being available to use, but ESSENTIAL to use as it gets smarter and more efficient at doing the sales job. Many salesmen will lose their jobs to automation and technology – this book is about getting ahead of that and mastering the tech before it masters you.
To summarise: if you don’t read this book, you are a fool. JG and Mike discuss why in the first of a three-part series.