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Podcast

IRC Book Club #2 – The Challenger Customer

IRC Book Club #2 – The Challenger Customer

In this episode of The IRC sales book club, we are joined by Glenn Burdett – Sales Director of K3 to discuss “The Challenger Customer” by Adamson, Dixon, Spenner and Toman.

As salespeople, we read a lot of books and we chose this one for debate and discussion because it’s very much on the leading edge of what people are talking about from a sales perspective.

An excellent debate ensued!!!

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