This is part 2 of ‘The Salespersons Secret Code’ by Ben Laker, Ian Mills, and Mark Ridley.
To be creative under pressure is a very difficult thing.
Creativity yields big results and most often, these moments don’t occur under stress. Jonny and Mike answer how easy is it to find creative ways to achieve goals.
They also chat about how most salespeople need to reframe how they think about failure. Because there is no failure, only feedback.
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