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IRC Book Club #59 Characteristics, Attributes and Actions that are Necessary for Success

IRC Book Club #59 Characteristics, Attributes and Actions that are Necessary for Success

JG and Mike are reading Chapters 5 & 6 of The Salesperson’s Secret Code by Ben Laker, Ian Mills, and Mark Ridley. They discuss Mills’ research into what characteristics and actions make a top performer.

They also share some banter on why people who are psychologically congruent with the company they work for, product they sell and identity as a salesperson are more successful.

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