In this week’s episode of IRC Book Club, JG and Mike begin their review of Andy Paul’s ‘Amp Up Your Sales’ (Part 1 & 2).
Customers will give you more of their time if they are confident you will add value. JG and Mike discuss the best ways to add value and prove to a client that you’re a subject matter expert.
They also talk about the big question: what is selling?
One of the key topics in Part 2 of Amp Up Your Sales was never chase someone harder than they chase you. Let us know your thoughts on this section in the comments!
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