Storytelling in sales is an art that can be particularly powerful, if harnessed correctly. Stories can be highly engaging as they appeal to the social nature of us as humans, but on the other hand you could simply become boring and anecdotal!
From mastering stories that sell, to selling through customer service – Jonny and Mike finalise their ‘pleasant’ review of Andy Paul’s Amp up Your Sales and give their very honest summary.
Next week author Andy Paul will be here on the show. He will add important context to the book, offering a new perspective readers and listeners may have missed. Make sure you subscribe to be notified when it’s out!
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