SALES IS A COLLABORATIVE ACT. But, salespeople can get stuck in a cycle of ticking boxes and going through robotic motions. Andy Paul tells Jonny and Mike he found inspiration for his writing through the many books available that simply don’t challenge salespeople enough to think about what they’re doing! In this special interview with the author episode, the guys discuss their differing perspectives on many topics from the book; including the best way to influence your customer, the crucial difference between being reactive and proactive, as well as putting your competition in the shade!
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