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Should you go after a client with pain or budget? IRC Book Club #47 Keenan ‘Gap Selling’ Part 2

Should you go after a client with pain or budget? IRC Book Club #47 Keenan ‘Gap Selling’ Part 2

In this episode we enter a fierce debate with the UKs most hated sales trainer, Benjamin Dennehy about whether you should prioritise a prospect with latent pain or go after prospects with budget and live projects instead.

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